
About Cynthia
and
My Choice 2 Lead
Meet Cynthia Bayuk-Bishop
Founded in 2017 by Cynthia Bayuk-Bishop, My Choice 2 Lead empowers schools, businesses, community organizations, and faith-based institutions nationwide through professional learning and coaching focused on the essential social competencies needed by today’s leaders, educators, and learners.
Since 1983, she has served in a wide range of roles—including teacher, athletic trainer, instructional consultant, curriculum designer, deputy director, leadership coach, and developer of a statewide curriculum management system adopted by over 900 Texas school districts.
As a proud University of Texas at Arlington alum, Cynthia earned her Master’s in Educational Leadership from East Texas State University in Commerce (now Texas A&M–Commerce) and completed doctoral coursework (ABD). She is currently pursuing her professional coaching certification (PCC) through the Results Coaching ACTP Coaching School.
Throughout her career, she has helped individuals, teams, and organizations reimagine what’s possible—especially when facing relationship challenges or striving to elevate performance. Cynthia is passionate about coaching professionals in their craft and guiding organizations toward sustainable, positive impact.
"Everything we are, everything we will achieve, begins and ends with our behavior." -Cynthia Bishop
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Cynthia is passionate about creating thriving people who communicate effectively, embrace the power of listening as a discrete skill, and recognize confrontation as a positive act of human respect.
As a certified DISC facilitator, leadership coach, seasoned speaker, and trainer, Cynthia excels at developing high-performing individuals, teams, and organizations where safety, civility, and belonging are the expected norm.
She emphatically believes, "A leader lies within you. It's your choice to accept the responsibility. Leadership requires no title — just a relentless will enveloped in empathy and humility to serve others."
Cynthia is also an Associate Director of the Texas Association for Rural Schools. Passionate about building trust and relationships, Cynthia is looking forward to working alongside more organizations to support their needs.

The My Choice 2 Lead Mission
At My Choice 2 Lead, I believe that meaningful impact on teaching, learning, and performance begins with connection, communication, and trust. When every member of an organization feels seen, heard, and valued, collaboration and performance can thrive.
My professional teaching and coaching are grounded in the core leadership competencies of:
· Deep self-awareness
· Healthy relationship-building and management
· Effective conflict management through behavior choice
· Self-reflection and feedback for leadership growth
All of the My Choice 2 Lead content and services are fully customizable to meet the specific needs and goals of your environment. Let’s build what you envision together. Developing leaders that develop more leaders identifies the central core of my professional purpose.
Professional Learning Oppotunities Include:
On-site training
Virtual training and webinars
Assessments:
DISC, Conflict Management, Leadership Development, EQ Profiling, and CORE-Recon.
One-on-One and team coaching.
Keynote presentations.
DISC Assessments
My Choice 2 Lead is proud to provide behavior assessments as the foundation for developing self-awareness and enriching professional growth. The assessments provide a practical way for leaders to apply their emotional intelligence, get intelligently informed about all personality styles, and ulitmatley use this learning tom improve our connection with others and build trust. The key to understanding others and effectively leading them is to first understand yourself. When communicaton improves, so do relationships.
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From ages 9 to 99, there is an assessment appropriate for developing a keen self-awareness.
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Leaders that understand their behavior style and have a high level of Emotional Intelligence tend to communicate better, generate greater productivity, and are more effective. These individuals have the highest levels of job satisfaction and stronger connections with others.
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Adapting to the communication style of others is while leveraging one’s unique strengths provides a leadership awareness for any given situation. Exhibiting strength of each style in the right moment, is what successful leaders do. We equip leaders with the ability to operate with focused intention.
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CORE Recon provides an easy assessment coupled with practical way for people to apply their emotional intelligences with accurate personality types and consistently connect and build trust with others. Utilizing a digitial platform via your phone gives you exactly what you need when you need it.
Districts & Organizations Served
BELLS ISD | MILLSAP ISD | JIM NED CISD | ECTOR COUNTY ISD | MIDWAY ISD | ATLANTA ISD CRANE ISD | TEXAS ASSOCIATION OF COMMUNITY SCHOOLS | ESC REGIONS 5, 6, 8, 14, 15, 16, 17, 20 | REGAL MACHINE MANUFACTURING | COOPERATIVE EDUCATION SERVICES - ALBUQUERQUE, NM | CHRIST CHURCH ANGLICAN OF MIDLAND | GOVERNMENT CAPITAL CORPORATION | TEXAS ASSOCIATION OF RURAL SCHOOLS |